Re-board® accelerates with new management

18th September 2017

Re-board® accelerates with new management and celebrates nearly 10 years of exclusive distribution via HVG Graphics Media in Australia.

The acquisition of Re-board® from Stora Enso has been completed and the company is now under new ownership and management. The new CEO is Gustaf Redin who assumes his position effective immediately. John-Åke Svensson stays on in a role as Chairman of the board and co-owner.

During Autumn, the company intends to consolidate and strengthen operations following the acquisition, whilst also accelerating work with both product and sales development.

General manager of HVG Graphics Media says “HVG Graphics Media will continue to support and develop key Re-board® partnerships across Australia. This market leading product with superior printability puts designers at the cutting edge of 3D design with creative ideas previously unavailable now easily being brought to life.”

From new CEO Gustaf Redin “I am excited to be working with the skilled and experienced team at the Norrkoping mill. Re-board® is already a strong brand and product, and yet we are only beginning to see the full potential of the technology and patents that the company holds” 


About Re-board® Technology AB

Re-board® Technology AB (under name change from Culas AB) is a privately held company based in Norrköping, Sweden. The company holds patented technology for producing paperboard with a uniquely engineered fluted core. The main product Re-board® is a strong and rigid but very light-weight board that converts well for usage areas in printing, advertising and displays. Re-board® is distributed globally in more than 40 countries. Design-databases of completed Re-board® projects contains well over 7 000 projects for a multitude of international brand names.


For more information about Re-board®, please visit or to speak to your account manager call our customer service team on 1300 851 033.



Products & Solutions