With its low slung handlebars, fat rear tyre and intricately detailed engine, the motorbike on display in Halifax Vogel Group’s (HVG) stand at the Visual Impact Image Expo in Sydney looked almost good enough to ride.
So good, in fact, expo-goers may have had to remind themselves that the vehicle was made entirely from display substrates.
The centerpiece of HVG’s exhibit at the visual graphics industries expo, the motorbike was the brainchild of Damian Nicholson of Sydney-based print, signage, POP and display designers, Rare Space.
No stranger to elaborate and innovative point of purchase displays, Rare Space had designed and built chairs, tables, display stands and more in the past, but the life-size chopper represented a new degree of difficulty for the company.
“Clients often like to challenge us to see how far we can push the boundaries and come up with new ideas for fit outs and POP displays,” said Nicholson.
“We’d wanted to design a life-size motorbike for some time and approached HVG with the idea of making the project a reality and promoting their D'Arte Feature Panels and Re-board product at the same time.”
An eco-friendly, highly-durable engineered flute cardboard, Re-board is as recyclable as paper and designed for point-of-sale stands, exhibitions, furniture branding and commercial displays.
The material was used to construct the basic frame of the motorbike, while Dibond aluminium composite material was utilised on the outer skin.
“The great thing about Re-board is that it looks great on its edge when multiple pieces are stuck together and is very light weight,” said Nicholson. “This made it an ideal material for the core of the bike and then Dibond was added to supply a bit more strength and to push the D’Arte brand that we print.”
A new printed panel offering from HVG, D’Arte Feature Panels allow customers to order an existing substrate, such as Dibond, Zenolite or Seratone, with an innovative, value added surface appearance.
The panels were a natural choice for the motorbike and helped provide the vehicle with that extra ‘wow’ factor.
Even with such products at their disposal, the team at Rare Space faced the challenge of finding the right images and creating the necessary cut files for the motorbike and then printing, cutting and building the complex display in a period of just 2-3 days.
The finished product has since earned rave reviews and was a showstopper at Sydney Convention & Exhibition Centre in September.
“The purpose of our stand at the Visual Impact Image Expo was to showcase the creative possibilities of HVG’s product range and the motorbike did this in eye-catching style,” said Richard Lucas, Business Manager, Graphics, HVG.
“Lots of visitors took photos of the bike and I’m sure many came away with new ideas and inspiration for their own visual display projects.”
Buoyed by the success of the first motorbike, Rare Space is already working on a new vehicle – a GP race bike – and is in talks with a number of companies about similarly boundary-pushing projects involving Re-board and Dibond.